as you can see, there have been some exciting changes around here. it has been a long road, but finally completing my branding seemed like a road that was never going to end. i started thinking about this process over a year ago… and was completely overwhelmed with what i should do vs. what i wanted to do. alot of thought into questions such as “what does my brand represent? how do i play a role in my brand? who is my target audience? how many different shades of robins egg blue can i possibly love?” my own flaw is that i love too much. so many ideas, colors, and themes that when it came time to make a decision i was just confused. i became victim to the whole “when there are too many choices, you choose nothing” effect. so at the beginning of 2011 i made the decision that i didn’t have to go all in right away. i would let my photography and business evolve, and hope that the branding would sort of just happen on it’s own. i was tired of stressing about it- and decided to simply wait for my Oprah “aha” moment. in the meantime, i kept it simple- black logo, white backdrop. turqouise details here and there. even knowing that the black was never going to stay, i actually like what i had. meanwhile, i kept a “home decor inspiration” folder on my desktop as well as a “photography inspiration” folder. what is interesting is how similar they are to each other in color, feeling, and style. without even knowing it, i had a vision for what i loved- i just had never put it into words.

well, here we are over a year later and i’m happy to say that in the end it really did all just fall into place. unfortunately, it fell into place a few times at 4 in the morning…but it was amazing all the same. to finally feel connected to my brand, and have a website that i hope represents what i do best, is a great personal accomplishment. so… i welcome you to visit the website, take a look around the blog, and stay tuned for more fun business updates in the future!

xo,

{a}strid